Marvel will start giving free digital codes along with the the purchase of any comics valued at 3.99$ from this June. When you bought a new comic from any local shop or the bookstore, it also has digital code that you can redeem. At a present only official Marvel App for Android and iOS are supported which accounts for a hefty amount of their digital revenue.
Marvel already tested this last year proving free digital codes with purchase of most “Ultimates” comic books. Marvel try to bring best values to the fans in comics. By including codes for free digital copies in all our $3.99 super hero comics, we’re doing just that” said David Gabriel, SVP of Sales, Marvel Entertainment.
“We’ve seen a tremendous response to the digital codes in Avenging Spider-Man, our Season One graphic novels and the Ultimate Comics line. The positive reactions from both retailers and fans make it clear that including these codes with our books drives customers into comic stores on a repeated basis.”
Marvel also launch the X-Men VS somewhere in June and the Avengers saga which will play out until the end of the year.